promote democracy abroad

Madison Avenue’s Take on Brand America

By on October 14, 2015 with 0 Comments
Madison Avenue’s Take on Brand America

by HANK WASIAK

If any country in the world can be viewed as a brand, it’s America. After all, we invented “branding.” So why, when we are the most powerful nation on earth and facing precarious times, can’t we leverage America’s brand assets? For inspiration and guidance, I returned to the basics of brand building that have worked so well for so many American companies and products.

Continue Reading »

Top